24 Sep Why Professional Photography and Sprucing Up A Home Really Matters
WHY PROFESSIONAL PHOTOGRAPHY AND SPRUCING UP A HOME REALLY MATTERS
Your home’s first impression online is highly crucial. If buyers are not impressed by the web images you post, they will likely dismiss your listing, and immediately move on. You may have a beautiful home, but your agent has taken horrible photos.
Without a doubt, good photography will engender a positive emotion. Observe the following examples:
Clearly, the online impression of your home is a critical player in the home buyer’s perception.
Most real estate agents never invest the time and money to get a decent picture of the listing; they will use a careless point-and-shoot approach, take a few photos – that a five old could have easily produced – and declare it acceptable. The following homes that were listed and sold recently demonstrate this quite plainly.
Most real estate agents and brokers find it very hard to believe that the simple act of sprucing up helps one home sell for more than another similar home.
In my research, I looked for real-life examples of homes in Queens, NY that were promoted by real estate agents and brokers, for sale and closed, where only less than 15% of homes were professionally photographed and staged.
Listing detail when on the market for sale
Market research shows professionally photographed and staged homes sell in as little as 30 days and for up to 6-10% more than homes not professionally photographed and staged.
As you can see from the above examples, a seemingly small action can make a difference of $20,000-$75,000 less in your pocket (the average single family home price in Queens is $439,702 as of October 2016).
When Imran lists his clients’ homes, he uses professional photography, staging for occupied homes, or- in the event that the home is vacant- he uses virtual staging. This makes a big impact on the final sale price of his clients’ home.
Written by Imran Khan
Realty Executives Today | IK Realty Team