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Why Professional Photography and Sprucing Up A Home Really Matters

WHY PROFESSIONAL PHOTOGRAPHY AND SPRUCING UP A HOME REALLY MATTERS

Your home’s first impression online is highly crucial. If buyers are not impressed by the web images you post, they will likely dismiss your listing, and immediately move on. You may have a beautiful home, but your agent has taken horrible photos.

Without a doubt, good photography will engender a positive emotion. Observe the following examples:

24-08 98th St East Elmhurst, NY 11369
Front View
 


24-08 98th St East Elmhurst, NY 11369 
Living Room
 

 

24-08 98th St East Elmhurst, NY 11369 
Bedroom
 

 

88-03 90th St Woodhaven, NY 11421
Front View
 

88-03 90th St Woodhaven, NY 11421 
Living Room
 

88-03 90th St, Woodhaven
Bedroom
 

Clearly, the online impression of your home is a critical player in the home buyer’s perception.

Most real estate agents never invest the time and money to get a decent picture of the listing; they will use a careless point-and-shoot approach, take a few photos – that a five old could have easily produced – and declare it acceptable. The following homes that were listed and sold recently demonstrate this quite plainly.

Example 1:

69-18 44 Ave Woodside, NY 11377
Kitchen
Closing date: 7/01/2016
Listing Detail When On the Market for Sale
 

Example 2:

69-18 44 Ave Woodside, NY 11377
Bathroom
Closing date: 7/01/2016
 

Example 3:

139-21 Coolidge Ave Briarwood, NY 11435
Closing date: 7/06/2016
Listing Detail When On the Market for Sale
 

Example 4:

25-50 33rd St Astoria, NY 11102
Dining Room
Closing date: 8/22/2016
Listing detail when on the market for sale
 


25-50 33rd St Astoria, NY 11102
Closing date: 8/22/2016
 

Most real estate agents and brokers find it very hard to believe that the simple act of sprucing up helps one home sell for more than another similar home.

In my research, I looked for real-life examples of homes in Queens, NY that were promoted by real estate agents and brokers, for sale and closed, where only less than 15% of homes were professionally photographed and staged.

Example 5:


31-33 60 St Woodside NY 11377
Closing date: 6/21/2016
Listing detail when on the market for sale
 

31-33 60 St Woodside NY 11377
Closing date: 6/21/2016
 

Market research shows professionally photographed and staged homes sell in as little as 30 days and for up to 6-10% more than homes not professionally photographed and staged.

83-05 Doran Ave, Glendale NY 11385
Bedroom After Virtual Staging
83-05 Doran Ave, Glendale NY 11385
Living Room After Virtual Staging
 

As you can see from the above examples, a seemingly small action can make a difference of $20,000-$75,000 less in your pocket (the average single family home price in Queens is $439,702 as of October 2016).

When Imran lists his clients’ homes, he uses professional photography, staging for occupied homes, or- in the event that the home is vacant- he uses virtual staging. This makes a big impact on the final sale price of his clients’ home.

Written by Imran Khan
Realty Executives Today | IK Realty Team

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